Parras Wines
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Project nº| 043394

Project designation | Parras International

Support under the Incentive System

Main goal | Strengthening the competitiveness of small and medium-sized enterprises

Intervention region | CENTRO - COMPETE

Beneficiary | Parras Wines, Unipessoal, Lda.

Approval date | 09-01-2020

Start date | 01-07-2019

Date of the conclusion | 30-06-2021

Total cost| 653.749,00 EUR

European Union financial support | FEDER - 294.187,05 EUR

Goals:

Internationalization plan to explore current markets, as well as new markets and customers to promote the Parras brand in the wine sector. A clear bet on e-commerce and the web presence is intended to create brand awareness.

The general objective is based on the following specific objectives:

A. Adapt the company's operations to the bet on international expansion in selected markets;

B. Acquire knowledge about selected international markets and current markets;

C. Explore selected international markets to establish new business relationships;

D. Promote the image and create awareness about Parras through digital marketing and participation in sector events;

E. Trademark registration.