Project nº| 043394
Project designation | Parras International
Support under the Incentive System
Main goal | Strengthening the competitiveness of small and medium-sized enterprises
Intervention region | CENTRO - COMPETE
Beneficiary | Parras Wines, Unipessoal, Lda.
Approval date | 09-01-2020
Start date | 01-07-2019
Date of the conclusion | 30-06-2021
Total cost| 653.749,00 EUR
European Union financial support | FEDER - 294.187,05 EUR
Internationalization plan to explore current markets, as well as new markets and customers to promote the Parras brand in the wine sector. A clear bet on e-commerce and the web presence is intended to create brand awareness.
The general objective is based on the following specific objectives:
A. Adapt the company's operations to the bet on international expansion in selected markets;
B. Acquire knowledge about selected international markets and current markets;
C. Explore selected international markets to establish new business relationships;
D. Promote the image and create awareness about Parras through digital marketing and participation in sector events;
E. Trademark registration.